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director: nick wood
producer: jane grunberger
production company: byfield dwyer films

a hapless postman falls down a flight of stairs and gets confronted by a mad dog and a crocodile in a block of flats (perhaps the latter animal is a reference to the croc in the get the message video). johnny marr sings backing vocals and plays harmonica on this song, so he has more to do than usual here. the desolate architecture and the overall hue are somewhat come to daddyish. bernard sumner: “we thought, ‘let’s go to a tower block in the east end of london and stand in the pissing rain at the bottom of the tower block’.” watch an official upload on youtube.